Preserve & Protect Nutraceuticals Naturally with Biodegradable Dri Clay® Kraft Desiccants

When it's About Brand Management - Don’t Be Penny Foolish

Under great scrutiny, prescription medication is being blamed for addictions, autism, liver disease, cancer and much more. These growing concerns combined with increased participation in physical fitness and health awareness has elevated consumer demand and ultimately a rise in the production of dietary supplements and alternative drug products.

A growing segment of the population are switching away from pharmaceuticals and looking at alternative treatment methods for their medicines and supplements such as nutraceuticals.

Nutraceuticals are a food or fortified food product that not only supplements the diet but also assists in treating or preventing disease. They provide medical benefits and are similar to pharmaceuticals but are not tested and regulated to the extent of pharmaceutical drugs.

Examples of nutraceuticals are natural foods, including antioxidants, dietary supplements, probiotics, fortified dairy products, citrus fruits, vitamins, vitamin drinks, raw honey, minerals, herbals, milk, and cereals.

ENVIRONMENTALLY CONSCIOUS CONSUMERS

Silica gel desiccants are widely used in the packaging of consumer goods to prevent moisture damage as they travel along supply chains. For many years consumers didn’t give a second thought to how they are made or what happens after they are disposed of. Not anymore. 

Fast forward to today and the desiccant packet you placed inside your package to protect the product has now become a spokesperson for your company and your brand.  Studies show that a growing segment of consumers are expecting sustainable products where ever possible, including desiccants  - the very first thing a consumer often sees as they open their package.

If your packet is not landfill friendly, it creates a negative emotion all the way to the trash can. Conventional industrial desiccant moisture absorbers are NOT biodegradable and are difficult to recycle. Millions of these moisture absorber packets are disposed into the trash yearly and end up in landfill or oceans where they will remain indefinitely. While they seem harmless, in reality industrial desiccants have a tremendous negative environmental impact.

If you employ Tyvek® silica gel or calcium chloride desiccants into your packaging to protect moisture-sensitive products against deterioration, mold, mildew, rust or corrosion, then you're unfortunately creating pollution, litter, microplastics - a serious environmental problem that affects the health of humans, wildlife, ecosystems and consumers know this. 

You can easily strengthen your brand and protect valuable medicine products longer while preserving the planet by converting to Dri Clay® Kraft all natural, plastic-free biodegradable desiccants from Micro-Pak®.

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